Your privacy choices

Last Updated: [06/11/2025]

Ecomerge Group Limited, operating under the OPINE brand ("OPINE," "we," "us," or "our"), is committed to protecting your privacy and maintaining your trust. This Privacy Policy describes how we collect, use, share, and protect personal information when you visit, use our services, or make a purchase from www.opineway.com (the "Site") or otherwise communicate with us (collectively, the "Services").

For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

1. Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last Updated" date, and take any other steps required by applicable law.

Material changes will be communicated through prominent notice on our website or via email to registered users. Your continued use of the Services after such changes constitutes acceptance of the updated Privacy Policy.

2. Personal Information We Collect

Personal information means information that identifies, relates to, describes, or can be associated with you. Personal information does not include data that has been irreversibly anonymized or aggregated so that it can no longer enable us to identify you.

The types of personal information we obtain about you depend on how you interact with our Site and use our Services.

Information We Collect Directly from You

Information that you directly submit to us through our Services includes:

Contact and Account Details: Name, email address, phone number, billing and shipping addresses, username, password, and account preferences
Order and Transaction Information: Products purchased, payment confirmations, order history, billing information, and transaction details
Communication Data: Messages you send us through customer support, contact forms, live chat, surveys, and feedback
Product Reviews and Content: Ratings, reviews, photos, videos, and other user-generated content you submit about our filtered showerheads and accessories
Marketing Preferences: Subscription choices, communication preferences, and consent records

Some features of the Services may require you to directly provide us with certain information. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.

Information We Collect Automatically

When you visit our Site or use our Services, we automatically collect certain information ("Usage Data") through cookies, pixels, and similar technologies:

Device and Technical Information: Device type, unique device identifiers, IP address, browser type and version, operating system, and language settings
Site Interaction Data: Pages visited, time spent on pages, click-through rates, navigation patterns, search queries, and referral sources
Performance Data: Page load times, error messages, and system performance metrics
Location Information: General location derived from IP address (not precise geolocation)

Information from Third Parties

We may obtain information about you from third parties, including:

E-commerce Platform Providers: Such as Shopify, who support our Site infrastructure and services
Payment Processors: Who handle payment transactions and provide fraud prevention services (we do not store complete payment card information)
Marketing and Analytics Partners: Who provide customer insights, advertising services, and campaign analytics
Social Media Platforms: When you interact with our social media content or use social login features
Shipping and Fulfillment Partners: Who provide delivery and logistics services

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. We are not responsible for the accuracy of information provided by third parties or their privacy practices.

3. How We Use Your Personal Information

We use your personal information for the following purposes:

Providing Products and Services

To perform our contract with you, including to:

Process orders and payments for OPINE filtered showerheads and accessories
Manage your account and provide customer support
Arrange shipping, delivery, returns, and exchanges
Send transactional communications about your orders and account
Enable product reviews and community features
Marketing and Communications
Subject to your consent and applicable law, to:
Send marketing emails, newsletters, and promotional offers
Provide personalized product recommendations
Display targeted advertisements on our Site and third-party platforms
Measure marketing campaign effectiveness
Conduct market research and customer satisfaction surveys
SMS Marketing and Notifications

By entering your phone number during checkout and completing a purchase, subscribing via our forms, or using a keyword, you consent to receive:

Order notifications and shipping updates
Abandoned cart reminders
Marketing text messages (not exceeding 25 per month)

Consent is not required for purchase. To opt out, reply STOP to any message or use provided unsubscribe links. For help, reply HELP. Message and data rates may apply.

Security and Fraud Prevention

To protect our Services and users by:

Detecting, investigating, and preventing fraudulent or malicious activity
Monitoring for security threats and unauthorized access
Verifying user identities and account activities
Enforcing our Terms and Conditions
Service Improvement and Analytics

To enhance our Services through:

Analyzing usage patterns and customer preferences
Conducting research and development for product improvements
Performing data analytics and generating business insights
Debugging and optimizing Site performance
Legal Compliance

To comply with applicable laws, regulations, and legal obligations, including responding to legal requests and protecting our rights and interests.

Legal Bases (EEA/UK): We process personal data based on: performance of contract, legitimate interests (security, improvement, marketing to existing customers), legal compliance, and your consent (certain cookies, marketing communications).

4. How We Share Your Personal Information

We may share your personal information in the following circumstances:

Service Providers and Vendors

We share information with companies that provide services on our behalf, including:

Website hosting and technical infrastructure
Payment processing and fraud prevention
Order fulfillment, shipping, and logistics
Customer support and communication services
Data analytics and marketing automation
Cloud storage and backup services

These service providers are contractually obligated to protect your information and use it only for specified purposes.

Business and Marketing Partners

We may share certain information with business partners to:

Provide personalized advertising and marketing services
Support analytics and campaign measurement
Enable social media integrations and features
Our partners use information in accordance with their own privacy policies and applicable agreements.
Corporate Affiliates and Transactions

We may share information with:

Affiliated companies within the Ecomerge Group for business operations

Third parties in connection with mergers, acquisitions, financing, reorganization, bankruptcy, or asset sales

Legal and Safety Requirements

We may disclose information when required by:

Law, legal process, or government requests
Protection of our rights, property, or safety
Investigation of fraud or security incidents
Enforcement of our Terms and Conditions
With Your Consent

When you direct us to share information with third parties, such as through social media features, product integrations, or explicit consent.

"Sale" and "Sharing" Disclosure: We do not sell personal information for monetary consideration. We may "share" information with advertising partners for targeted advertising purposes, which you can opt out of as described in "Your Rights and Choices."

5. Cookies and Similar Technologies

We use cookies and similar technologies to operate, secure, and improve our Services, remember your preferences, run analytics, and support advertising.

Types of Cookies

Strictly Necessary Cookies: Essential for basic Site functionality, such as shopping cart operations and account access. These cannot be disabled without affecting Site functionality.

Performance and Analytics Cookies: Collect anonymous information about Site usage to help us improve performance and user experience. These include Google Analytics and similar services.

Functionality Cookies: Remember your preferences and settings to provide personalized experiences and improved functionality.

Marketing and Advertising Cookies: Enable targeted advertising and measure campaign effectiveness. These may track your browsing across websites to provide relevant advertisements.

Social Media Cookies: Enable social sharing features and may be used by social media platforms for their own purposes.

Managing Cookie Preferences

You can manage cookies through:

Your browser settings (see browser help documentation)
Our cookie preference center (where available)
Industry opt-out tools for advertising cookies

Note: Disabling certain cookies may impact Site functionality and your user experience. We respect Global Privacy Control (GPC) signals where required by law.

Third-Party Cookies

Third parties may set cookies on our Site for analytics, advertising, and other services. Their use is subject to their own privacy policies, which we encourage you to review.

6. Your Rights and Choices

Depending on your location, you may have various rights regarding your personal information. These rights are not absolute and may be subject to certain limitations.

General Rights

Access/Know: Request information about our processing activities and obtain a copy of your personal information.

Correction/Rectification: Request correction of inaccurate or incomplete personal information.

Deletion/Erasure: Request deletion of your personal information, subject to legal and business requirements.

Portability: Request a copy of your information in a portable format for transfer to another service.

Restriction/Objection: Request limitation of processing or object to certain uses of your information.

Withdraw Consent: Where consent is the legal basis, you may withdraw it at any time.

US State Privacy Rights (California, Virginia, Colorado, Connecticut, etc.)

Opt-Out of Sale/Sharing: Direct us not to "sell" or "share" your personal information for targeted advertising.

Sensitive Information Limitations: Request limits on use of sensitive personal information beyond what's necessary for services.

Non-Discrimination: We will not discriminate against you for exercising privacy rights.

Authorized Agents: You may designate an agent to make requests on your behalf (proof of authorization required).

EEA/UK Data Subject Rights

You have rights under the General Data Protection Regulation (GDPR) and UK Data Protection Act, including access, rectification, erasure, restriction, portability, and objection. You may also lodge complaints with your local supervisory authority.

Hong Kong Residents

You have rights to access and correct personal data under the Personal Data (Privacy) Ordinance (PDPO).

Communication Preferences

Email Marketing: Opt out using unsubscribe links in emails or contact us directly. We may still send transactional messages.

SMS Marketing: Reply STOP to opt out of marketing messages or use provided unsubscribe methods.

Exercising Your Rights

Contact us at privacy@opineway.com to exercise your rights. We may need to verify your identity before responding to requests. We will respond within timeframes required by applicable law.

7. Data Security and Retention

Security Measures

We implement technical, administrative, and physical safeguards designed to protect your personal information, including:

Encryption of data in transit and at rest
Access controls and authentication measures
Regular security assessments and monitoring
Employee training on data protection practices
Secure payment processing through PCI DSS compliant processors

Important: No security system is impenetrable. We cannot guarantee absolute security, and you should take precautions to protect your account credentials and personal information.

Data Retention

We retain personal information for as long as necessary to:

Provide the Services and fulfill transactions
Comply with legal obligations and resolve disputes
Enforce our agreements and protect our rights
Support legitimate business purposes

Retention periods vary based on the type of information and purpose for processing. We securely delete or anonymize information when it's no longer needed.

8. International Data Transfers

As a Hong Kong-based company serving customers worldwide, we may transfer, store, and process your personal information in countries outside your residence, including Hong Kong, the United States, and other locations where we or our service providers operate.

Transfer Safeguards: When transferring personal information from the EEA/UK to countries without adequacy decisions, we use appropriate safeguards such as:

European Commission Standard Contractual Clauses
UK International Data Transfer Agreement/Addendum
Other legally recognized transfer mechanisms

Data Protection: Regardless of processing location, we apply consistent privacy protections as described in this Policy.

9. Third-Party Sites and Services

Our Site may contain links to third-party websites, services, or applications. We are not responsible for the privacy practices or content of these third parties. We encourage you to review their privacy policies before providing any personal information.

Social Media Integration: When you interact with social media features on our Site, those platforms may collect information about you subject to their own privacy policies.

10. Children's Privacy

Our Services are not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16. If you believe a child has provided personal information to us, please contact us immediately so we can delete it.

US State Law Compliance: We do not knowingly "sell" or "share" personal information of individuals under 16 years of age.

11. User-Generated Content

When you post reviews, photos, or other content in public areas of our Services, this information becomes publicly accessible. We cannot control how others use this information. Do not share personal information you prefer to keep private in public areas.

We may moderate, edit, or remove user-generated content at our discretion, but we have no obligation to do so.

12. Contact Information and Complaints

Primary Contact: privacy@opineway.com
General Inquiries: support@opineway.com
Legal Department: legal@opineway.com

Mailing Address:

Ecomerge Group Limited (OPINE Brand)

Response Time: We will respond to privacy requests within timeframes required by applicable law: 40 calendar days

Complaints and Dispute Resolution

If you have concerns about our privacy practices:

Effective Date: This Privacy Policy is effective as of the "Last Updated" date above.

Related Policies:

Terms and Conditions: https://www.opineway.com/terms-conditions
Shipping & Returns Policy: https://www.opineway.com/shipping-returns

Language: If we provide translations of this Privacy Policy, the English version governs in case of conflicts.